The devil is in the retail: Why shopping is political

You are what you buy, but how does shopping shape our politics? Can brands be agents of social change? Bobby Friction is joined by Marcus Collins, author of For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé, to explore how companies tailor their brands to different personal politics.  “How we make our identity is unbelievably powerful.” “Nike is far more than just a sneaker company, it is an agent of social change.” “It all goes wrong when brands don’t fully commit to particular politics.” www.patreon.com/bunkercast  Book link: https://www.panmacmillan.com/authors/marcus-collins/for-the-culture/9781035020010  Presented by Bobby Friction. Producer: Kasia Tomasiewicz. Assistant producer: Adam Wright. Audio editor: Robin Leeburn. Music by Kenny Dickinson. Managing editor: Jacob Jarvis. Group editor: Andrew Harrison. THE BUNKER is a Podmasters Production. Instagram | Twitter Learn more about your ad choices. Visit podcastchoices.com/adchoices