The Digital Commerce Daily — June 09, 2026

The Digital Commerce Daily — June 09, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • TikTok Shop has crossed a threshold — it's now being briefed alongside Amazon and Walmart in media planning, but no one has agreed on who in the agency actually owns it. • Amazon is embedding product customisation directly into Alexa's shopping flow, turning a voice assistant into a configure-and-buy tool for merch — a move that raises the stakes for every brand selling on Amazon. • Central European ecommerce is forecast to grow 8% this year — nearly double Germany's 4.3% — making it the clearest expansion opportunity for brands that have already saturated Western Europe. Fun fact: Amazon's fulfillment network now moves packages so efficiently that its internal shipping arm, Amazon Logistics, already delivers more parcels annually in the U.S. than FedEx — despite FedEx having built its infrastructure over five decades. Amazon essentially became the country's third-largest carrier in under ten years. Hosted by Marco and Klara.