The Digital Commerce Daily — June 11, 2026

The Digital Commerce Daily — June 11, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • OpenAI has plugged LiveRamp's Conversions API into ChatGPT ads, giving ecommerce advertisers the first real purchase attribution layer on the platform. • Adidas is turning its own ecommerce infrastructure into a revenue-generating service for third parties, bundled with Salesforce AI agents — a genuine structural shift for a DTC brand. • JD.com's European platform Joybuy is opening to third-party sellers, making its first move to become a full marketplace and directly challenging Amazon and Allegro for European seller traffic. Fun fact: Pinterest drives a higher average order value than Facebook or Instagram for many retailers — shoppers arriving from Pinterest spend roughly 2x more per transaction, according to Shopify merchant data. This is largely because Pinterest users are actively planning future purchases rather than casually scrolling, making them far closer to buying intent than most social platforms suggest. Hosted by Marco and Klara.