The Digital Commerce Daily — June 12, 2026

The Digital Commerce Daily — June 12, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Pinterest is now letting creators link directly to Amazon Storefronts from Pins, turning the platform's browse-and-dream behaviour into a direct purchase path. • Kaufland is expanding its online marketplace into Spain and the Netherlands by end of summer, making it one of the most aggressive European marketplace land-grabs of 2026. • Amazon DSP has integrated Adelaide's attention measurement for pre-bid targeting, marking a significant step toward attention — not just clicks — becoming the currency of retail media buying. Fun fact: Walmart's advertising business — Walmart Connect — grew faster than Meta's ad revenue in 2023, posting a 28% year-over-year increase while most traditional ad platforms stalled. Retail media networks run by brick-and-mortar giants are now collectively projected to outspend traditional TV advertising budgets by 2027. Hosted by Marco and Klara.