The Digital Commerce Daily — June 16, 2026

The Digital Commerce Daily — June 16, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • TikTok Shop's European expansion — plus the imminent arrival of Rednote — signals a structural shift in how European consumers discover and buy products, moving purchase intent away from search entirely. • A trading card seller scaling physical infrastructure specifically to handle Temu volume is a concrete, ground-level data point on how Temu is reshaping third-party seller operations in the US. • New data shows Turkey is the fastest-growing ecommerce market in Europe through 2029, with Bulgaria second — reframing where the real expansion opportunity in European digital commerce actually lies. Fun fact: Costco's e-commerce business generates over $9 billion in annual sales, yet the company deliberately limits its online product catalog to fewer than 10,000 SKUs — a tiny fraction of what rivals like Walmart or Target offer digitally. The strategy is intentional: Costco's research found that overwhelming customers with too many online choices actually decreases conversion rates and erodes the sense of 'exclusive deal' that drives its entire brand psychology. Hosted by Marco and Klara.