The Digital Commerce Daily — June 17, 2026

The Digital Commerce Daily — June 17, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Pentaleap and Zitcha are teaming up to close the organisational gap between retailers' ad teams and merchant teams — the structural fault line that has quietly held retail media back. • TikTok Shop is moving beyond its UK beachhead into broader European markets, and the creator-commerce infrastructure it's building is unlike anything the region has seen before. • Amazon CPCs are climbing and sellers keep doubling down on ad spend to compensate — but the data suggests the real profitability lever is conversion rate and listing quality, not bid strategy. Fun fact: Etsy generates more revenue per employee than Amazon — in 2023, Etsy's roughly 2,800 employees supported over $13 billion in gross merchandise sales, giving it one of the highest GMS-per-employee ratios of any marketplace on earth. That's a lean operation that most sprawling ecommerce giants can't touch. Hosted by Marco and Klara.