The Digital Commerce Daily — May 15, 2026

The Digital Commerce Daily — May 15, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Google is embedding an AI-powered advisor directly inside Merchant Center, which could fundamentally change how sellers optimise their product listings and Shopping campaigns. • Albertsons is integrating lifetime value into its retail media analytics stack, signalling a maturity shift in how grocery retailers measure and sell advertising. • Ecommerce has crossed the 25% share of global retail for the first time, but the headline masks a striking divergence between categories that are thriving and those that are stalling online. Fun fact: Amazon's Prime Day generates so much simultaneous demand that the event has repeatedly caused measurable slowdowns on competitor websites — not through any attack, but simply because millions of shoppers open multiple tabs to price-compare in real time, overwhelming servers at retailers like Target and Walmart. In 2021, Target's website crashed within hours of Amazon's sale launching, even though Target was running its own competing sale called 'Deal Days' at the same exact time. Hosted by Marco and Klara.