The Digital Commerce Daily — May 16, 2026

The Digital Commerce Daily — May 16, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Google is forcing ecommerce advertisers to change how they feed offline sales data into their campaigns — a quiet but operationally significant infrastructure shift. • Marks & Spencer is acquiring an ASOS distribution centre for €77.5 million — a direct signal that M&S is betting hard on ecommerce fulfilment capacity as ASOS continues its retreat. • JD.com's net profit dropped more than 50% despite strong revenue growth — because it's deliberately burning cash on expansion bets that could reshape how global ecommerce competition plays out. Fun fact: Amazon's Prime Day generates so much demand that competing retailers like Target and Walmart have learned to run their own simultaneous sales events — and some studies show those rivals actually see higher-than-normal conversion rates during Prime Day because deal-hungry shoppers comparison shop across multiple tabs before buying. In other words, Amazon essentially trained consumers to spend more broadly, not just on Amazon. Hosted by Marco and Klara.