The Digital Commerce Daily — May 20, 2026

The Digital Commerce Daily — May 20, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Germany's Wolt Ads is opening its in-app retail media inventory to programmatic buyers via Koddi, marking a significant step in European commerce media infrastructure. • The EU's revised General Product Safety Regulation now applies to all merchants selling into Europe — including US-based sellers — creating urgent compliance obligations for cross-border ecommerce. • German DTC brand Sallys Shop used community-led language and AI-powered personalised search to achieve a 70% lift in conversions — a concrete playbook for content-to-commerce in Europe. Fun fact: Amazon's affiliate program, Associates, pays out commissions as low as 1% on video games and consoles — but influencers promoting the exact same products through Amazon's separate influencer storefront can earn up to 10x more per sale through bonus structures. Thousands of creators have been unknowingly leaving money on the table by using the wrong link type for years. Hosted by Marco and Klara.