The Digital Commerce Daily — May 28, 2026

The Digital Commerce Daily — May 28, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Owlet deliberately reduced paid search spend and held sales steady — a rare real-world test of whether DTC brands are over-indexed on bottom-funnel search. • Alibaba is plugging its AI creative platform directly into Google's ad infrastructure — giving ecommerce sellers a new automated pipeline from product image to live Google display ad. • Liquid I.V. is using Amazon's in-house creative studio to rethink how a scaled DTC-turned-omnichannel brand builds ad formats designed natively for the world's largest product search engine. Fun fact: Shopify merchants collectively sell more on Black Friday than the entire GDP of Iceland — in a single day. In 2023, Shopify stores peaked at $4.2 million in sales per minute during the Black Friday rush, surpassing the previous record by over 20%. Hosted by Marco and Klara.