The Digital Commerce Daily — May 29, 2026

The Digital Commerce Daily — May 29, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Walmart Connect opening its retail media inventory to a second DSP signals a structural shift in how brands can access Walmart's shopper data outside the walled garden. • As tariff relief starts to materialise, the retailers best positioned to pass savings on to shoppers are those who absorbed costs on the balance sheet rather than pushing them to the price tag — and that list is shorter than you'd think. • New data showing one in five Spanish ecommerce sellers are already on TikTok Shop — before the platform even launches in Belgium, the Netherlands, Poland and Austria on June 15 — reveals just how fast social commerce penetration is accelerating across Europe. Fun fact: Shopify's checkout is so dominant that it now processes more transactions on Black Friday than the entire country of Germany conducts in a typical month of retail e-commerce. What makes it stranger: Shopify doesn't own a single product — it's pure infrastructure, yet it briefly surpassed Royal Bank of Canada to become the most valuable company on the Toronto Stock Exchange. Hosted by Marco and Klara.