The Digital Commerce Daily — May 31, 2026

The Digital Commerce Daily — May 31, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Amazon Publisher Services is giving publishers diagnostic tools to identify exactly which bid-request signals actually drive advertiser demand — a move that reshapes how ecommerce ad inventory gets valued. • Measurement platform Measured has launched an AI chat interface that lets performance marketers ask natural-language questions directly of their incrementality data — potentially democratising a discipline that has historically required data science resource. • Germany's Otto Group is reporting new financial results while doubling down on AI-powered operations and international marketplace expansion — signalling that Europe's second-largest ecommerce group is using AI investment as a structural competitive moat. Fun fact: Amazon's 'Buy Box' — the default purchase button on a product listing — is won by third-party sellers, not Amazon itself, roughly 82% of the time, meaning most clicks on Amazon's signature orange button are actually sending money to independent merchants. Yet most shoppers assume they're buying directly from Amazon. Hosted by Marco and Klara.