The Digital Shift: Data, Speed, and the Reinvention of Client Experience

Yachting has always been built on relationships, intuition, and exclusivity—but a quiet transformation is underway. In this episode, IYC Chairman Stefanos Makrymichalos joins us to explore how data, digital platforms, and evolving client expectations are reshaping the industry from the inside out.We look beyond tools and technology to ask a deeper question: what does it really mean to become a digital-first yachting business? From broker-client relationships powered by platforms like MyIYC, to operational efficiency through BLUE, and a more transparent charter journey with RESERVE, we unpack how technology is redefining service, trust, and decision-making.The conversation also challenges the industry’s resistance to change, the growing importance of speed and adaptability as competitive advantages, and whether a new generation of clients will fundamentally shift how yachting is experienced and delivered.Podcast Hosted by Sidney Bitter-Larkin