The Disruption of Pricing and Packaging in the Age of AI

Pricing and packaging have always sat at the intersection of product, go-to-market, and finance, but AI is fundamentally reshaping how B2B SaaS companies think about value, monetization, and growth.In this episode, Rob chats with Ismail Madni, Sr Director of Product Pricing Strategy & Business Operations at Mimecast, to unpack how AI is disrupting both what we charge for and how we get there. This isn’t just a strategy conversation; it’s a practical look at the real-world processes companies are using to price AI-driven products, redesign packaging, and adapt to new buying behaviors.Whether you’re launching AI-powered features, rethinking your monetization model, or trying to modernize a legacy pricing approach, this episode delivers practical frameworks, cautionary lessons, and clear guidance for navigating pricing and packaging in the age of AI.