EPISODE · Oct 27, 2025 · 30 MIN
The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero
from Unpacking the Digital Shelf · host Digital Shelf Institute
For the ninth year, Profitero has mapped the anatomy of eCommerce excellence and the 2025 results reveal an industry at an inflection point. Only 14% of brands feel “ahead of the curve,” but the leaders are rewriting what success looks like by embedding omnichannel into their organizational DNA. In this episode, we unpack the findings with Mike Black diving into the state of eCategory management, the private label battleground, the rise of social as a conversion engine, and how AI is shifting from test-and-learn to scaled activation.
What this episode covers
For the ninth year, Profitero has mapped the anatomy of eCommerce excellence and the 2025 results reveal an industry at an inflection point. Only 14% of brands feel “ahead of the curve,” but the leaders are rewriting what success looks like by embedding omnichannel into their organizational DNA. In this episode, we unpack the findings with Mike Black diving into the state of eCategory management, the private label battleground, the rise of social as a conversion engine, and how AI is shifting from test-and-learn to scaled activation.
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The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero
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