The Evolution of Content and it's Impact on the Sales Funnel w/ Matthew Gonnering. Part 2

In the second of a two-part September 2017 SalesProChat episode, Matthew Gonnering talks with host Bill Banham about how sales content has changed over time. Listen to part two to learn about engagement and conversion metrics, the most impactful types of content and where real human interaction, such as at events, fit into the sales and marketing funnel?