The Evolution of IF Design: Bridging Tradition and Innovation

Lisa Gralnek, Managing Director, US and Global Head of Sustainability & Impact, discusses the expanding role of design and sustainability in the modern corporate landscape. Focusing on iF Design’s commitment to fostering positive impact, she introduces the iF Design Academy—an initiative aimed at formalizing executive education in design leadership, sustainability, and business fundamentals. Gralnek emphasizes the importance of equipping designers to speak the language of business, ensuring their voices are central in strategic global conversations. The organization supports global research and education, as exemplified by initiatives like their trend report. This episode highlights the design community’s shift toward holistic, sustainable methodologies that address global challenges and catalyze meaningful change.