The Evolution of Marketing and Why We Do Marketing the Way We Do Now

To understand where we are and where we’re going in marketing, it helps to also see where we’ve come from and where it all began! In the first episode of The Super Fun Marketing podcast, I, your host Victoria Sweeney, explore how marketing practice has evolved over millennia, from Pompeii to the super digital marketing world of today. Taking a look at some of the key moments that have defined different marketing eras and how we’ve gone from production-focused marketing and sales to the relationship marketing era of the 1990s and today helps to understand what some of the underlying drivers are of this evolution, to see where we are heading and get ahead of the trends! Plus, find out which marketing era I think we’re in and what this means for creating successful marketing strategies that will help you to create stronger connections with customers now!