The Evolution of Sales in a Post-COVID World | TFOS E17

In this episode of The Future of Selling Podcast, host Rick Smith sits down with Shannon Schaul, founder and principal of SKS Advisory, to explore how sales has fundamentally changed since the pandemic, and what leaders must do to adapt.Shannon brings a unique perspective from years of building go-to-market strategies for growth-stage, mission-driven companies. From empathy-driven selling to the rise of hybrid sales skills, this conversation covers it all.What’s different about selling in 2025Why empathy and small talk are essential, not optionalThe outdated sales mindsets that no longer workWhy your team must use their voiceThe problem with most sales training, and how to fix itHow to invest in people the right wayAnd why "hitting pause" might be the most powerful leadership move you can makeWhether you're a CRO, sales leader, or individual contributor, this episode is packed with practical insights to help you lead with purpose and perform at a higher level.Connect with Shannon Schaul:  https://www.linkedin.com/in/shannonschaul/Connect with Rick Smith:  https://www.linkedin.com/in/rick-smith-094b29b/Check out Conquer: https://conquer.io/