The Fascinating Leader with Sally Hogshead

Why are some brands and people more captivating and memorable than others? In a distracted, overcrowded world, how do some leaders break through the noise to influence behavior, beliefs, and buying decisions? In today's episode of The Remarkable Leadership podcast, I'm joined by world-class branding expert, researcher, and bestselling author, of "Fascinate: Your 7 Triggers to Persuasion and Captivation," Sally Hogshead, as we explore the "Fascination Advantage," and its application in entrepreneurship and leadership. If you've ever wondered how the world sees YOU, you won't want to miss this exciting episode, as we learn how measuring our fascination factors can help us become better leaders.