The Financial System Is Designed So You Never Catch Up

from Trezor Talks · host Trezor

Kevin Follonier, founder of the When Shift Happens podcast, reveals the reason he doesn’t own a house and why traditional investing is quietly losing people money.“I never trusted the system. That's why I built companies.”That mindset eventually led Kevin to launch the When Shift Happens Podcast, where he interviews the biggest voices in crypto and business.Don’t miss out on Kevin’s rollercoaster of a story into crypto:• Taking a plane for a 15-minute coffee about Bitcoin• Fixing the big reputation problem in crypto• Surviving the 2022 market crash • Travelling around the world for in-person only podcastsKevin also talks about working with Steven Bartlett (founder of The Diary Of A CEO) and what he learned about high performers while building his show.Timestamps:(00:00) - Intro (01:02) - Crypto’s reputation problem (03:00) - Why people think crypto is a scam (06:18) - Kevin’s first business & health crisis (07:50) - Discovering Bitcoin in the bear market (09:17) - The coffee that changed everything (10:10) - Reading The Bitcoin Standard (11:46) - Bitcoin as the new internet (13:03) - Why the system is designed against you (14:30) - The hidden hurdle rate problem (15:22) - Why real estate is losing money (16:40) - Bitcoin vs traditional investing (18:00) - Why fiat currency always loses value (20:00) - Everything feels expensive today (22:15) - People are financially stressed (23:33) - What people want to watch (25:00) - Building the When Shift Happens podcast (27:45) - Recording 16 podcasts in one week (29:12) - The imposter syndrome of crypto wealth (32:00) - FTX crash (33:40) - Podcasting is networking on steroids (37:52) - The Naomi Campbell NFT story (40:30) - The moment the channel exploded (47:30) - Why in-studio podcasts win (50:00) - The science behind YouTube thumbnails (57:00) - Flying around the world for guests (01:01:20) - What successful people are really like (01:03:05) - The hidden cost of success (01:07:20) - Why most people quit too early (01:09:30) - Kevin’s dream podcast guests (outro)Protect your bitcoin with Trezor: ⁠https://trezor.io/

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This episode was published on March 18, 2026.

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