The First 90 Days of Business What I Wish I Knew Sooner

During the first 90 days of building Wanderwild Family Retreats, I had no roadmap and no mentor guiding me through the early stages of becoming a founder. What I did have was intuition, corporate foundations, a notebook full of ideas, and a growing belief that this work mattered. In this episode, I share the real behind-the-scenes of how I structured those first months — from creating the original 90-day GANTT chart to mapping out financial plans, clarifying my niche, and building the foundation that still supports my business today.In episode 2 of The Kindred Social Podcast, I talk about the creativity that surfaced during maternity leave, the brand story that came to life through collaboration, and the community that grew one DM at a time. You’ll hear why I focused so deeply on branding, how I approached hiring and outsourcing with strategy, and the lessons I learned about visibility, email lists, and what actually moves a business forward. Whether you’re just starting or rethinking your path, these reflections offer a grounded look at what truly matters in the early stages of entrepreneurship, structure, alignment, and a deep connection to your mission.In This Episode:* Why creating a structured 90-day plan brings clarity, reduces overwhelm, and supports sustainable business growth.* How early market research and niche clarity shaped the foundation of Wanderwild Family Retreats.* The role a cohesive brand story and website play in building trust before your first offer is even launched.* Why personal community engagement matters more than follower count when starting a business.* The lessons learned from investing in paid ads and influencer partnerships versus shifting toward earned visibility.* How outsourcing with intention helps founders protect their energy and maintain brand integrity.* The importance of reflection, boundaries, and reconnecting with creativity to stay aligned.An Invitation For YouIf you’re building a business alongside real life and want thoughtful, strategic support, I offer a small number of 1:1 coaching partnerships through The Kindred Social.Together, we focus on moving your ideas into structure and execution — refining your positioning, building visibility, and creating a business that reflects your strengths, experience, and the way you want to live and work.You can learn more and apply to work together here.Links & Resources* Learn more about working together through The Kindred Social* Subscribe to my work on Substack* Listen to more episodes of The Kindred Social Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thekindredsocial.substack.com