EPISODE · Mar 29, 2021 · 43 MIN
The Foxhole: Ernesto Perez of Coatepec, Veracruz
from The Foxhole · host Red Fox Coffee Merchants
In this episode we host a conversation between Veracruz-based producer, wet mill manager and community leader Ernesto Perez and Red Fox Mexico sourcing and sales lead Adam McClellan. After Ernesto takes off, Adam and Aleco give us the rundown on the season thus far. A younger farmer taking over the family farm and mill, he's working to guide community production into high quality specialty, tweak processing, focus on microlots, and help those around him get the best prices their work. He expanded his own wet mill at Finca Fatima into APG Coffee, a micro wet mill for the community that also offers agronomic consulting for other farmers to help rebuild soils and increase quality.
What this episode covers
In this episode we host a conversation between Veracruz-based producer, wet mill manager and community leader Ernesto Perez and Red Fox Mexico sourcing and sales lead Adam McClellan. After Ernesto takes off, Adam and Aleco give us the rundown on the season thus far. A younger farmer taking over the family farm and mill, he's working to guide community production into high quality specialty, tweak processing, focus on microlots, and help those around him get the best prices their work. He expanded his own wet mill at Finca Fatima into APG Coffee, a micro wet mill for the community that also offers agronomic consulting for other farmers to help rebuild soils and increase quality.
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The Foxhole: Ernesto Perez of Coatepec, Veracruz
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