The Full-House Paradox: Why Occupancy is Often a Vanity Metric

Being ‘fully booked’ is seen as the ultimate finish line in tourism, but Samantha Smits argues that occupancy can often be a vanity metric that masks operational chaos. In this episode, we explore how high capacity acts as a stress test for your systems, why inefficiency during peak weeks is a hidden financial drain, and how to transition from a volume-based business to one focused on durable, high-yield quality.Send us Fan MailConnect with Samantha Smits on LinkedIn or her website.Work with me: Are you a tourism leader looking to professionalise your operations and meet international certification standards? Let’s talk about how to protect your profit and give you your time back.You can plan a call with me here.Love the show? Please follow, rate, and review The Sustainability Edge: Your Tourism Podcast on your favourite podcast app. Your support helps us reach more visionary leaders in the industry.The Sustainability Edge is hosted by Samantha Smits, your guide to turning sustainability into a competitive edge.