The Fundamentals of Brand Strategy

from We Didn't Start The Fire with Theo Priestley · host Theo Priestley

I talk with JP Castlin, CEO of Rouser on getting back to the basics of brand strategy, the differences between startup and corporate approaches, relative change vs absolute change, avoiding hindsight bias in marketing and why the martech landscape is so fragmented.

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This episode is 57 minutes long.

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This episode was published on March 26, 2020.

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