EPISODE · Jul 3, 2026 · 24 MIN
The Future of Creators, AI & Media | Shira Lazar
from Legends N Leaders · host Ben Weiss
In this episode of LegendsNLeaders, we sit down with Shira Lazar, Emmy-nominated host, entrepreneur, and founder of What's Trending, one of the first digital media brands dedicated to internet culture and the creator economy.Long before "creator" became a career path, Shira recognized that social media personalities, digital communities, and online platforms were transforming entertainment, business, and culture. Through What's Trending, she helped pioneer creator-focused journalism, interviewing many of the internet's biggest personalities while documenting the rise of YouTube, social media, and the creator economy.Today, Shira continues to shape the future of digital media through her work in AI, creator advocacy, and mental health. As the founder of Creators 4 Mental Health, she is helping bring mental health resources to creators while educating audiences on how AI is reshaping creativity and business.In this episode, you'll learn:* How Shira built What's Trending into a pioneering digital media brand* Why she saw the creator economy before almost anyone else* How AI is changing content creation and digital media* The biggest opportunities for creators and entrepreneurs* Why mental health has become one of the creator economy's biggest challenges* Lessons on building a personal brand that lasts through multiple technology shiftsWhether you're a creator, entrepreneur, founder, marketer, or technology enthusiast, this conversation offers an inside look at the evolution of digital media and where the creator economy is headed next.#CreatorEconomy #WhatsTrending #ShiraLazar #AI #DigitalMedia #Entrepreneurship #ContentCreation #SocialMedia #Innovation #LegendsNLeaders
What this episode covers
In this episode of LegendsNLeaders, we sit down with Shira Lazar, Emmy-nominated host, entrepreneur, and founder of What's Trending, one of the first digital media brands dedicated to internet culture and the creator economy.Long before "creator" became a career path, Shira recognized that social media personalities, digital communities, and online platforms were transforming entertainment, business, and culture. Through What's Trending, she helped pioneer creator-focused journalism, interviewing many of the internet's biggest personalities while documenting the rise of YouTube, social media, and the creator economy.Today, Shira continues to shape the future of digital media through her work in AI, creator advocacy, and mental health. As the founder of Creators 4 Mental Health, she is helping bring mental health resources to creators while educating audiences on how AI is reshaping creativity and business.In this episode, you'll learn:* How Shira built What's Trending into a pioneering digital media brand* Why she saw the creator economy before almost anyone else* How AI is changing content creation and digital media* The biggest opportunities for creators and entrepreneurs* Why mental health has become one of the creator economy's biggest challenges* Lessons on building a personal brand that lasts through multiple technology shiftsWhether you're a creator, entrepreneur, founder, marketer, or technology enthusiast, this conversation offers an inside look at the evolution of digital media and where the creator economy is headed next.#CreatorEconomy #WhatsTrending #ShiraLazar #AI #DigitalMedia #Entrepreneurship #ContentCreation #SocialMedia #Innovation #LegendsNLeaders
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The Future of Creators, AI & Media | Shira Lazar
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