The Future of Medical Evidence: Smarter, Faster, More Inclusive

In this episode of Elfie Voices, the conversation explores the growing challenges facing traditional clinical trials and why existing models are struggling to keep up.The episode features Professor Otavio Berwanger, Chair of Clinical Trials at Imperial College London and Executive Director of The George Institute for Global Health UK. A physician-scientist, he has led large-scale international large-scale  randomized trials and implementation science studies across cardiometabolic diseases, working closely with academic groups, trial networks, regulators, industry, and health systems worldwide.Drawing on lessons from large-scale trials and the COVID-19 pandemic, the discussion examines why traditional methodologies often struggle with slow timelines, limited diversity, and low patient engagement, and why these limitations matter for both evidence quality and real-world impact.The episode also explores how digital transformation and tools like ElfieResearch providing real-world data, can help streamline trial processes, expand access, and better reflect how care is actually delivered, while adapting research design to the realities of patients’ lives.Follow us:LinkedIn: ⁠Elfie⁠Instagram: ⁠Elfie.en⁠Facebook: Elfie Global