The Google Ads optimization checklist to maximize ROAS (w/ Aaron Young) | S2 EP6

Download Aaron Young's Google Ads Optimization Checklist (for free) here: https://www.definedigitalacademy.com/optimiseLooking for a repeatable, structured way to optimize your Google Ads campaigns without burning out or flying blind?In this episode of the Paid Media Lab, we’re joined by PPC expert Aaron Young - founder of Define Digital Academy, and one of the most trusted and popular voices on YouTube when it comes to paid search.Aaron walks us through his updated 2025 Google Ads Optimization Checklist - a practical, spreadsheet-based framework that breaks campaign management into clear, actionable steps using his unique S.T.A.B. method: • Spending & segmentation • Targeting • Ads & landing pages • BiddingWhether you’re managing Search, Shopping, PMax, Display, Demand Gen or YouTube campaigns, this checklist will help you eliminate guesswork, reduce wasted spend, and scale performance with confidence.Timestamps:0:00 - Intro + checklist overview1:53 - Aaron’s main PPC focuses3:31 - ‘Golden rule’ for Demand Gen + PMax6:36 - ‘Optimized targeting’ in Demand Gen8:26 - How to use the optimization checklist11:11 - Understanding the S.T.A.B method14:47 - How to prioritize ad optimization actions16:12 - How to operationalize & action ad optimizations18:57 - Actions you shouldn’t overlook20:01 - Additional tips to enhance ad optimization 22:41 - How to identify & action additional optimizations27:53 - Final thoughts / outroPrefer watching over listening? Subscribe to Lunio's YouTube channel to get full-length video episodes:https://www.youtube.com/@lunio.aiGet more free PPC tools, webinars, and resources at:https://www.lunio.ai/resource-library