The Graffiti Artist Who Took on Nike and Won - Howard "Tex" Moton

What happens when a graffiti artist from Dallas decides to take on the biggest name in sneakers… and wins?CALL US TO SPREAD THE GOOD NEWS (LEAVE A MESSAGE) - (808) 214-9842In this episode of The Brightside, we sit down with Howard “Tex” Moton - the creative force behind the iconic YUMS shoe brand. From tagging walls across Dallas to building a globally recognized footwear brand, Tex shares how he turned raw creativity into a business that disrupted the fashion industry.We dive into the story behind YUMS, including the high-profile lawsuit with Nike that put his brand on the map, and how strategic celebrity placements helped elevate YUMS into pop culture relevance.Tex also opens up about his journey beyond footwear, building his company Already Designed into a full-scale apparel and fulfillment operation. Along the way, his work has led to collaborations with major corporations, professional sports teams, and artists across the country.This conversation is a deep look into creativity, resilience, and what it really takes to build something from the ground up.Topics include:- Growing up in Dallas and early graffiti culture- Building the YUMS brand from scratch- The lawsuit with Nike and what it meant for his business- Leveraging celebrity influence to grow a brand- Scaling into apparel and fulfillment with Already Designed- Working with major brands and professional sports teams- The realities of entrepreneurship in fashionIf you’re an artist, designer, or entrepreneur, this episode is a masterclass in turning creativity into opportunity!The Brightside is produced by NHuS3 Media, bringing conversations that focus on optimism, creativity, and the people who make a difference.The Brightside is supported by Howdywood - Get your Texas lifestyle apparel today at howdywood.shop