The great rise of industrial Mezcal

I recorded a few weeks ago an episode with Marissa Paragano in which we talked about the 2025 numbers from Comercam. But we got so distracted by overall sales that I forgot to highlight this one very important fact: plain, old Mezcal (in other words, the stuff that can be made industrially) has doubled in one year. Marissa was too busy with her weekly YouTube show, “The TequiLadies,” so Linda Sullivan got tagged in for the conversation! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto. Episode Notes Catch the 2025 Mezcal numbers from Comercam here and listen to Marissa and I talking the numbers in “Is Mezcal searching for mainstream success?” Shout outs this episode to Humboldt Park, Chava’s podcast, “Heritage Mezcal,” Jonathan McKinney, Tequila Arriesgado, the Wisconsin Old Fashioned, Fausto of Asil and El Acabo Raicillas, and Marsh Hen Mills grits. Ad Links Every time you drink El Acabo Raicilla, you’re helping to support the biodiversity of Jalisco — it’s a delicious way to help the environment! Since 2005, Chicotona has been producing Mezcal with a focus on protecting wild agave and preserving the land for future generations! Head out on an Agave Road Trip with Finca 18! Greg Rutkowski will take you on his Agave Road Trip Route #2 - Raicilla de la Costa! Price includes a bottle of Paulo Rodriguez’s fabled, limited Tumbado batch! Order beautiful spirits to be delivered to anywhere in Mexico — beautiful or otherwise — through Agave Spirits Presents!