The Group Program Skill You Were Never Taught episode artwork

EPISODE · Apr 21, 2026 · 7 MIN

The Group Program Skill You Were Never Taught

from Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time · host Curtis Satterfield, PhD. Helping Coaches Build Group Programs That Sell, Get Results, and Scale

Most coaches plan their group program by listing everything they cover in 1:1 sessions and turning it into content. It feels logical. It also tends to produce a program that looks right but doesn't move people the way your one-on-one work does. The gap isn't your expertise. It's that coaching someone through a transformation and designing a program that creates transformation for a group are two different skills, and most of the advice out there for coaches who want to scale skips the second one entirely.In this episode, I walk through three things: why that skill gap exists, where it shows up first, and what it actually looks like to build a group program the right way. You'll learn:•  Why being great at 1:1 coaching doesn't automatically tell you how to design a group program•  How mismatched starting points derail group programs before the first session ever starts•  Why you need a clear client baseline before you build a single session•  The question that separates programs built around content from programs built around transformation•  What it looks like when every session in your program has one specific, doable outcome Most scaling advice focuses on marketing and launch strategy. What it skips is the design work that determines whether your program actually delivers. A group program that doesn't create real results won't grow your business no matter how well you launch it. Getting the design right is what makes everything else work. I'm Dr. Curtis Satterfield. I spent 17 years as an educator and course designer building structured learning experiences, and I help maxed-out coaches turn their proven 1:1 methodology into a group program that gets results. Ready to figure out what your group program actually needs? Book a free Program Roadmap Call: https://curtissatterfield.com/work-with-curtis/ Send me a message!

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How long is this episode of Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time?

This episode is 7 minutes long.

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This episode was published on April 21, 2026.

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Most coaches plan their group program by listing everything they cover in 1:1 sessions and turning it into content. It feels logical. It also tends to produce a program that looks right but doesn't move people the way your one-on-one work does. The...

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