The Halo Effect: Why design can override functionality

from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is the Halo Effect?The Undoing Project, by Michael Lewis Disclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★

What this episode covers

Did you know that people consider good-looking individuals more intelligent, more successful, and more popular? That studies even shown that attractive people get lighter prison sentences when judged for the same crime as an unattractive person? It's all down to a cognitive bias known as the Halo Effect. Join the Choice Hacking podcast as we explore how to use the Halo Effect to create more effective, persuasive, and engaging customer experiences.

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The Halo Effect: Why design can override functionality

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This episode is 10 minutes long.

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This episode was published on January 21, 2021.

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