The Hard Truth about Persuasion and the Lawyer Brain [Ep 161]

We know we live in an attention-deficit age, where attention spans and concentration levels are lower than ever.   It's not just about social media though. These trends carry forward into every day life, including in the court room. We simply can't assume that just because the jurors are there and present, that they will necessarily be paying as close attention as we expect. It's human nature to start to drift away and think about something else when you're not otherwise captured by a subject, and there is fascinating brain science that demonstrates why!   So today we look at ways to maximize your impact, grab hold of the narrative, choose the most effective facts and frame your arguments in a way that keeps jurors engaged and wanting more.   Even the judge will notice this approach! And will appreciate how you started with the hook.   In fact, you could say that regardless of the impact of social media doom-scrolling, understanding these persuasion techniques has been a winning strategy in courtrooms, and beyond, for generations.   So, get to the point, cut the small talk, lean into the hook and the best facts, and remember who you're talking to: tailor your presentation so that it resonates with a juror's brain.   Set up a free consultation today: https://www.calendly.com/elizabethlarrick   In this episode, learn how: Mediation focus groups help assess case value and strategy. Running focus groups early can provide critical insights. Each focus group builds on the previous one for better results. Timing is key; don't wait until the last minute. Lawyers should commit to at least one focus group per case. Links from this episode: Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results, by Cliff Atkinson Mark Lanier, Lanier Trial Academy - laniertrialacademy.com You can also watch today's episode on my YouTube Channel: The Hard Truth about Persuasion and the Lawyer Brain [Ep 161]   Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.   Have a trial or mediation coming up and want to test with a focus group? Book a free consultation call with Elizabeth to learn more: www.calendly.com/elizabethlarrick Don't miss out on the Trial Lawyer Prep Newsletter that is delivered right to your email with extra tips and 'how to' information. Join the newsletter here: www.larricklawfirm.com/connect