The Hispanic-American Market: Living The pLatino Life

Even in 2019, misconceptions about Hispanic-Americans are persistent and widely held, but marketers who get past the tired tropes and market to Latino consumers in an authentic way – aka the “pLatino Rule” of treating customers they way they wish to be treated while recognizing their culture of heritage – will be rewarded with an extremely loyal and fast-growing customer segment. Host Monique Ruiz talks with Hispanic marketing expert César Melgoza and Alex Garcia, Executive Vice President of Content and Business at Entravision Communications, about understanding the Hispanic market and how to reach them in an authentic way. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Learn why Hispanic American households are outspending white households: https://www.claritas.com/sites/default/files/2019-05/Claritas%20-%20Hispanic%20American%20Market%20Report%20Release%20_0.pdf Download the Hispanic American Market Report: https://www.claritas.com/sites/default/files/2019-04/The%20Hispanic%20American%20Market%20Report_Final.pdf Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0 Visit Entravision: http://www.entravision.com/