The Human Element That AI Can Never Replace | A Conversation with Chuck Tennin, President and CEO of Big Fish Music | The NAMM Show 2026 Event Coverage | Music Evolves with Sean Martin

Show NotesAt NAMM 2026, Sean Martin sits down with Chuck Tennin, the President and CEO of Big Fish Music and Big Fish Music Publishing Group, for a candid conversation about the role of AI in the music industry and why the human element remains irreplaceable. Known as "The Big Fish" and "The Alligator," Chuck has spent more than five decades working as an engineer, record producer, music publisher, and consultant, and he pulls no punches when it comes to the limits of technology in creative work.Chuck draws a sharp line between AI as a tool and AI as a replacement for human creativity. He points to organizations like ASCAP, BMI, and the Recording Academy as allies in the fight to protect the creative process, arguing that AI cannot replicate the feel, the instinct, and the emotional investment that go into producing a record. For Chuck, the difference between producing music and producing a record is everything: a record has to connect with an audience on a level that no algorithm can manufacture.The conversation takes listeners through Chuck's journey from two-track analog recording to the digital era of Pro Tools, exploring how each technological leap brought efficiency but never fully captured the warmth and authenticity of tape. He reflects on the critical distinction between an MP3 and a WAV file, between convenience and quality, and between what sounds good enough and what sounds like a record.Chuck also shares hard-earned wisdom about the business side of music: the perseverance required, the reality that 90% of aspiring artists fail, and the belief in oneself that separates survivors from those who walk away. Drawing on stories from legendary artists he has worked with over the decades, he reminds listeners that every big name started in the same place and climbed out of the same struggle.This is a conversation about what technology can assist with and what it can never touch: the soul of music and the humans who create it.HostSean Martin, Co-Founder at ITSPmagazine, Studio C60, and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | Website: https://www.seanmartin.com/GuestChuck Tennin, President and CEO of Big Fish Music and Big Fish Music Publishing Group | On LinkedIn: https://www.linkedin.com/in/chuck-tennin-3468b6105/ResourcesThe NAMM Show 2026 is taking place from January 20-24, 2026 | Anaheim Convention Center, Southern California — Follow our coverage: https://www.itspmagazine.com/the-namm-show-2026-namm-music-conference-music-technology-event-coverage-anaheim-californiaMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Keywordschuck tennin, big fish music, sean martin, AI in music, analog vs digital recording, record producer, music publishing, Pro Tools, ASCAP, BMI, Recording Academy, NAMM 2026, music industry, human creativity, songwriting, music, creativity, art, artist, musician, music evolves, music podcast, music and technology podcast More From Sean MartinMore from Music Evolves: https://www.seanmartin.com/music-evolves-podcastMusic Evolves on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTRJ5du7hFDXjiugu-uNPtWMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Line of Sight Newsletter | https://www.linkedin.com/newsletters/7400591548452667392/ITSPmagazine YouTube Channel: https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.