EPISODE · Mar 6, 2026 · 21 MIN
The Human Side of Commercial Change
from Commercial Transformation · host B10
The Human Side of Commercial Change | Episode 4Your commercial system is designed. The CRM is configured. The process is mapped.So why isn't anything moving?In this episode, Aiden examines the dimension of commercial transformation that most consultancies don't talk about — because it doesn't fit neatly into a project plan.We cover what people are actually protecting when they resist change, why transformation quietly dies in the middle layer of most organisations, and the five principles that separate commercial change that sticks from change that stalls.If your business has invested in transformation and isn't seeing the return — this episode tells you where to look.Commercial Transformation. Produced by b10.b10hub.com
What this episode covers
The Human Side of Commercial Change | Episode 4Your commercial system is designed. The CRM is configured. The process is mapped.So why isn't anything moving?In this episode, Aiden examines the dimension of commercial transformation that most consultancies don't talk about — because it doesn't fit neatly into a project plan.We cover what people are actually protecting when they resist change, why transformation quietly dies in the middle layer of most organisations, and the five principles that separate commercial change that sticks from change that stalls.If your business has invested in transformation and isn't seeing the return — this episode tells you where to look.Commercial Transformation. Produced by b10.b10hub.com
NOW PLAYING
The Human Side of Commercial Change
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.