EPISODE · Feb 23, 2026 · 10 MIN
"The Ice Cream Wars"
from The Outsiders: The rise and rise of Outdoor Media
In this episode, Josh takes a deep dive into the infamous Australian 'Ice Cream Wars' between Streets and Peters ice cream companies, exploring how the battle is now being waged in public spaces through their equally awesome recent OOH campaigns.We showcase how Thinkerbell and SICHDOGWOLDMAN are both pushing the boundaries in OOH and demonstrating different and exciting usages of the medium for their respective clients. Go Big. Go OOH. Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
In this episode, Josh takes a deep dive into the infamous Australian 'Ice Cream Wars' between Streets and Peters ice cream companies, exploring how the battle is now being waged in public spaces through their equally awesome recent OOH campaigns.We showcase how Thinkerbell and SICHDOGWOLDMAN are both pushing the boundaries in OOH and demonstrating different and exciting usages of the medium for their respective clients. Go Big. Go OOH. Hosted on Acast. See acast.com/privacy for more information.
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"The Ice Cream Wars"
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