EPISODE · Aug 3, 2025 · 9 MIN
The Impact of Influencers: How Social Media Personalities Shape Our Buying Decisions
from Why We Buy: The Science of Shopping Psychology · host RhythmStudio
In this episode, we delve into the powerful role of social media influencers in shaping consumer behavior. We explore how these online personalities sway our purchasing decisions, the psychology behind their influence, and the implications for businesses and consumers alike. From the rise of influencer marketing to the ethical considerations, join us as we dissect this modern phenomenon. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
In this episode, we delve into the powerful role of social media influencers in shaping consumer behavior. We explore how these online personalities sway our purchasing decisions, the psychology behind their influence, and the implications for businesses and consumers alike. From the rise of influencer marketing to the ethical considerations, join us as we dissect this modern phenomenon.
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The Impact of Influencers: How Social Media Personalities Shape Our Buying Decisions
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