The importance of a unified brand when your offering is complex

from B2B Marketing Needs Don Draper · host True

Justin Garrett is the Global Head of Brand and Digital Marketing at Broadridge, a global fintech leader with $5 billion in revenues, handling millions of daily trades.Before leading this operation, Justin held roles at Accenture, JP Morgan Chase and Citi. We discuss:How to get great B2B storiesBringing Broadridge’s brand message to lifeCommunicating the depth of brand offerings

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This episode was published on March 15, 2023.

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