The importance of a unified brand when your offering is complex

Episode 11 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "The importance of a unified brand when your offering is complex" was published on March 15, 2023 and runs 25 minutes.

March 15, 2023 ·25m · B2B Marketing Needs Don Draper

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Episode Description

Justin Garrett is the Global Head of Brand and Digital Marketing at Broadridge, a global fintech leader with $5 billion in revenues, handling millions of daily trades.

Before leading this operation, Justin held roles at Accenture, JP Morgan Chase and Citi.

We discuss:

How to get great B2B stories
Bringing Broadridge’s brand message to life
Communicating the depth of brand offerings

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