Storytelling For Business w/ Soundari Mukherjea

Why are stories important in business? How do stories help leaders connect with their teams?Meet Soundari Mukherjea!Soundari Mukherjea, MBA is the CEO & Founder of Soundbytes who helpsleaders and teams drive business outcomes, build a personal brand and be more human at work. She is also an Organisational Consultant and a Business Storytelling Coach.Soundari has worked in the areas of finance, operations, banking, and entrepreneurship in Hong Kong, the Middle East, and India. With over 30 years’ experience between Unilever, ANZ, her firm TSol, and in her new avatar Soundbytes11, she has an insider’s view on the challenges that organisations and teams face and this drives her passion while working on consulting and capability building projects.Business Storytelling is important in helping leaders connect at a human level with their teams. The purpose of stories is not to persuade but try to understand another perspective. Soundari asserts that stories are like migrants, they travel well. Listen as Soundari shares many corporate stories that indicate to us the following:- people don’t chase dreams, they chase identities- how employees perceive organizational missions and visions- why when leaders talk about change, it doesn’t connect with their employees- why Spotify’s Matthew Ogle reintroduced a bug on weekly recommendations- how to make presentations that are memorable- how to ensure retention when presenting data- how John Deere used stories to save over $1 billion gloves Procurement inefficiencies- different tools to excel in storytelling and data presentation skills- how stories connect with difference audience members for different reasons- how Donald Dell negotiated for the late Arthur Ashe- what Marcus Elliott taught us about change management- the synergy of multi-generational talents and expertise together in the workplace...and so much more!Connect with Soundari:Website: https://soundbytes11.comLinkedIn: https://www.linkedin.com/in/soundari-mukherjea/?originalSubdomain=hkAdditional Resources:Lift As I Climb: An Immigrant’s Journey Through Corporate America by Jackie Glenn: https://www.amazon.com/Lift-Climb-Immigrant-Journey-Corporate-ebook/dp/B07QX3WMK4/ref=sr_1_1?crid=1JWFTM85PVJ1B&keywords=lift+as+i+climb&qid=1692612070&s=audible&sprefix=lift+as+%2Caudible%2C74&sr=1-1Never Make the First Offer by Donald Dell: https://www.amazon.com/Never-Make-First-Offer-Dealmaker/dp/B002VGERGE/ref=sr_1_1?crid=8VERGAT4KY8&keywords=donald+dell&qid=1692612011&s=audible&sprefix=donald+dell%2Caudible%2C111&sr=1-1The Fuzzy and the Techie by Scott Hartley: https://www.amazon.com/The-Fuzzy-and-Techie-audiobook/dp/B06XXG5ZVT/ref=sr_1_1?crid=2JITRB1U7SFTG&keywords=scott+hartley&qid=1692611943&sprefix=scott+hartley%2Caps%2C705&sr=8-1Listen to the Podcast, subscribe, leave a rating and a review:Apple: https://podcasts.apple.com/us/podcast/the-importance-of-storytelling-in-business-w/id1614151066?i=1000625115557Spotify: https://open.spotify.com/episode/3QWwcn3nz8UYqtbrzRBjQKYouTube: https://youtu.be/NK08gP-CaqUConnect with me:Email: [email protected]