The Inner Work of Branding: Why Restaurant Owners Hate Content Creators

Content creators are just as impactful if not more so than major publishers and every single customer IS a food critic. Curious about how those two worlds can come together to create something meaningful?In this video, I break down a shift in mindset that restaurant owners need to make if they want to scale their impact in the food industry. _________________________________________HOW TO WORK WITH ME: To hire me for production work, branding assets, and creative projects, you can schedule a discovery call at https://calendly.com/gingerandcarrot MY BIO: I’m Neysa Garcia-Muhammad, a storyteller, producer, and creative strategist passionate about bringing food, culture, and community to life through authentic media. I co-founded Ginger and Carrot Productions, where I create cinematic content, documentaries, and brand stories that connect with audiences on a cultural and emotional level. On TikTok (@helloneysa), I share insights on industry trends and personal growth with curiosity, humor, and honesty. I work with brands, organizations, and creatives to craft stories that resonate, inspire connection, and spark meaningful engagement. ___________________________________________________ ABOUT GINGER AND CARROT PRODUCTIONS: Ginger and Carrot Productions is a Black and Queer owned media company specializing in authentic storytelling that celebrates food, culture, and connection. Founded by husband and wife duo Neysa & Tabari Garcia-Muhammad, the company creates cinematic content, documentaries, brand stories, and short-form social media experiences that reflect the heart of each client’s vision. With work featured in Bon Appétit, Epicurious, and Canvas Rebel, including photography for My Creole-Cali Kitchen with her partner Tabari, Ginger and Carrot Productions brings a unique blend of creativity, cultural insight, and strategy to every project. The team helps brands, creatives, and organizations tell stories that resonate, inspire loyalty, and spark cultural conversations. Whether through short-form TikTok content or high-end productions, Ginger and Carrot Productions delivers storytelling that is thoughtful, impactful, and unforgettable. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helloneysa.substack.com