The Intersection of GenAI and Real Business Value with Mark Kasdorf

Mark Kasdorf, a serial entrepreneur and founder of Forge, joins today’s conversation on the transformative power of generative AI in traditional industries. Mark previously founded Intrepid, a pioneering mobile agency that he successfully scaled to a $25 million exit with Accenture. Mark explains Forge’s approach to addressing real-world challenges in the trades, from recruiting and training Gen Z workers to equipping them with AI-enabled tools to replace fossil fuel-dependent systems. He shares how Forge integrates generative AI into its processes, such as using GPT-4-powered systems to gather job-site feedback and improve efficiency. Mark also highlights how AI and extended reality (XR) will transform trades by combining human expertise with AI-guided solutions. From AI-powered glasses to systems capable of managing complex tasks, he predicts a future where technology amplifies human capabilities rather than replacing them. The insightful conversation also addresses concerns about workforce skepticism of AI and emphasizes the importance of integrating AI into existing processes to drive efficiency and business growth.Tune in to discover genAI’s potential to not only transform individual industries but also redefine the way businesses operate in an increasingly tech-driven world. “I think in the next three years, we will see AI capable of guiding you to do anything that's within your hard skills and take off 100% of the problem-solving load.” ~  Mark Kasdorf In This Episode:- Applying Generative AI in business- The Bluon tool for HVAC contractors- Build vs. buy: the AI dilemma- How GenAI is transforming the trades- Human judgment in AI-driven trades- AI for skilled labor transformation- Addressing workforce skepticism of AI’s role- Harnessing AI for business growth or development Connect with Mark Kasdorf:- LinkedIn - https://www.linkedin.com/in/markkasdorf Connect with Debbie Madden:- Website - https://www.stride.build/- LinkedIn - https://www.linkedin.com/in/debbiemadden1/- LinkedIn - https://www.linkedin.com/company/stride-consulting/