The Klosters Forum in conversation with Simon Widmer

Hannah MacInnes joins Simon Widmer, Lead of the Circular Design Programme at the Ellen MacArthur Foundation, at The Klosters Forum 2019 to discuss the issue of plastic pollution and to hear his personal insights on this complex topic.Simon is leading the circular design programme, an initiative to engage and support designers and creators in re-designing everything for a circular economy. Transitioning towards a circular economy is one of the biggest creative challenges of our time and it requires new mindsets and design approaches. Simon helped co-create the Circular Design Guide a freely available online toolkit that combines design thinking with a circular economy perspective. Previously, he has been a project manager in the New Plastics Economy initiative and involved in writing the report “Rethinking the Future of Plastics”, where he experienced first-hand the importance of design in enabling a plastics system that works.