The Leadline 31: Developing a Mobile App for Your Horse Business with India Wilkinson

#031 - If you have a smartphone, you’re probably using a variety of mobile apps on a daily basis.  We use apps like Facebook, email, text messaging, music and so much more - there's an app out there for virtually everything! Meet India Wilkinson, an everyday equestrian and horse owner whose business concept began with a dream to create a better place to buy and sell horses online. India takes us through her own horse shopping journey that had her driving from state to state searching for the perfect horse, only to become increasingly frustrated at the lack of ability to search through online listings in an effective manner.You'll learn:The minimum amount of money needed to hire an app developer if you aren't doing it yourselfWhy finding a US-based developer was important to India even though it was more expensiveThe importance of continuing to connect with your audience while taking notes on what they need and are asking from youTune in to hear everything India has learned through the development of her buy/sell/search app, Mane Street Market, along with tips to help you determine if developing an app is the right move for you.Connect with India Wilkinson & download the Mane Street Market app:Website: manestreetmarket.comInstagram: @manestreetmarketFacebook: /manestreetmarket*********This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.*********CREDITS:Host - Mandee FlandersEditor - Victoria BrockSponsor - GGT FootingIf you're enjoying the podcast, join The Leadline Community on Facebook to connect with like-minded equine business owners and learn more about online workshops, upcoming events, and networking opportunities. Show notes and additional information are available at www.theleadlinepodcast.com.  Support the show

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This episode was published on April 25, 2022.

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