The Legacy of PATRÓN Tequila + The Story Behind PATRÓN 100

In this special long-form conversation from The Agave Social Club, we sit down with David Rodríguez, master distiller of PATRÓN Tequila, alongside brand ambassador Roberto Núñez Moreno, to discuss the legacy of one of the world's most influential tequila brands.We explore David’s journey with PATRÓN, the craftsmanship and responsibility behind producing tequila at a global scale, and how the brand helped redefine premium tequila for modern consumers. Roberto shares insight into the culture of PATRÓN, its connection to the community, and the role education plays in today’s tequila landscape.The conversation also dives into the release of PATRÓN 100 — a 100% tahona-milled, 100 proof tequila that delivers the full character of the agave. Produced exclusively through the centuries-old tahona process, every drop is crushed by a volcanic stone wheel to unlock deeper, more complex flavor. To learn more about PATRÓN 100, be sure to check out https://www.patrontequila.com/