EPISODE · Oct 1, 2025 · 21 MIN
The Lie That Keeps Coaches Broke | Ep 27
from Change Champions · host Riley McGhee and Pedram Parasmand
Ped and Riley tackle the lie that keeps many coaches broke: thinking the fix is to work harder, shout louder, or charge less. They show how “curse of knowledge” and feature-heavy proposals create admiration without commitment, then walk through a four-part offer that clients can instantly say yes to. Ped shares how reframing a program from modules to outcomes turned a struggler into a premium offer without changing the actual delivery. You’ll leave with a simple structure to shape your brilliance into something clients understand—and buy.
What this episode covers
Ped and Riley tackle the lie that keeps many coaches broke: thinking the fix is to work harder, shout louder, or charge less. They show how “curse of knowledge” and feature-heavy proposals create admiration without commitment, then walk through a four-part offer that clients can instantly say yes to. Ped shares how reframing a program from modules to outcomes turned a struggler into a premium offer without changing the actual delivery. You’ll leave with a simple structure to shape your brilliance into something clients understand—and buy.
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The Lie That Keeps Coaches Broke | Ep 27
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