The Logical Imperative of Sustainable Mobility, with Gerwin de Boer

Send us Fan MailHow do we create cities where people and not cars take centre stage? Mobility expert Gerwin de Boer takes us on a journey through the compellingly logical world of sustainable transportation planning.De Boer approaches sustainable mobility not as an ideological crusade but as the only sensible solution for creating liveable urban spaces. Working with Goudappel, the Netherlands' premier mobility consultancy, he's helped transform Dutch cities through practical planning that prioritises people over vehicles, a blueprint for more functional, vibrant communities that Goudappel have exported across the world.Our conversation explores how increasing urbanisation actually creates the perfect conditions for sustainable transportation. When cities are compact and well-designed, the need for extensive travel diminishes naturally. We discover how cultural contexts shape mobility choices—from extreme temperatures affecting cycling adoption to varying levels of government regulation influencing implementation strategies.Ready to reimagine how we move through our cities? Listen now and join the conversation about creating urban spaces where sustainable mobility becomes the obvious choice.Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.