EPISODE · Nov 11, 2025 · 55 MIN
The Longevity Play: What it Takes to Build a Business Designed to Outlive its Founder
from The Founder's Roadmap · host RCS Professional Services
What does it take to build a business that stands the test of time? In this episode, we’re joined by Keith Kreizel from Zipperstop, a family-owned manufacturing and wholesale business that’s been thriving since 1941. Keith shares what it’s like to run a long-standing company, the importance of passion in your work, and how building strong relationships with employees, customers, and vendors creates a foundation for generational success.Tune in for an inspiring conversation about leadership, legacy, and the values that help businesses last for decades.Learn more about Zipperstop: https://www.zipperstop.com/
What this episode covers
What does it take to build a business that stands the test of time? In this episode, we’re joined by Keith Kreizel from Zipperstop, a family-owned manufacturing and wholesale business that’s been thriving since 1941. Keith shares what it’s like to run a long-standing company, the importance of passion in your work, and how building strong relationships with employees, customers, and vendors creates a foundation for generational success.Tune in for an inspiring conversation about leadership, legacy, and the values that help businesses last for decades.Learn more about Zipperstop: https://www.zipperstop.com/
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The Longevity Play: What it Takes to Build a Business Designed to Outlive its Founder
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