The Lure of Success: How Passion Turned into Profit for a Fly Shop Owner

Brian Flechsig owns Mad River Outfitters, Midwest Fly Fishing Schools, and Ohio Fly Fishing Guides. He started his fly shop in 1994 with a passion for fly fishing and the will to succeed, but not much more. Today, Mad River Outfitters ranks as one of the top three largest fly shops in the United States. Join us and learn how Brian started his business on a shoestring and how he has grown it through consistent marketing and proper business management.