The Mainstreaming Of Cannabis Wellness Culture

With a career background that has included stops at medical supply and equipment behemoth, McKesson, as well as executive roles at a variety of life sciences companies, Botanical Sciences CEO Gary Long knows healthcare. While his background may not seem like a traditional fit for the medical and hemp-derived cannabis world, his arrival along with other outsiders signal a transformation underway in a category becoming known more for its positive lifestyle impacts than for previous negative stereotypes.In our conversation we talk about what led him to the industry, what he sees as opportunities and threats, and how cannabis has slowly become part of the growing health and wellness movement that continues to unfold across the country.Mentioned in this episode:Botanical SciencesONE59Traktion Talks PodcastSpecial thanks to Go Brewing / Easy Man for being a show sponsor! Use code NATION15 at checkout for either brand to get 15% off your order.We'd love your feedback!